Presenting environmental stewardship

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Herman Miller Environmental Video

Designer: Phil Wilson

Firm: Phil Wilson Design, Inc.

 

Herman Miller is recognized as an industry leader in environmentally responsible product design and manufacturing. We created a presentation to be shown at green conferences, such as Greenbuild Expo and EnvironDesign, that serves as an introduction to Herman Miller's environmental stewardship. It presents their compelling story at its most basic level not only to engage audiences but also to encourage attendees to learn more.

     Digital media is a great way to bring a message to the masses while reducing the amount of brochures and banners necessary to convey the messages. This project was based on a printed brochure created by the Communication Team at Herman Miller, which utilized recycled paper and soy-based inks. The digital presentation was shown on a large plasma screen driven by either a DVD or Flash EXE.

     Herman Miller designated the year 2020 as their deadline to achieve a range of sustainability targets, including zero landfill and zero hazardous waste generation. We do our best to help them reach their goals, but the guidance definitely comes from Herman Miller. Once consumers understand Herman Miller’s commitment, they will expect the same commitment from other manufacturers as well.

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